Grow Your EV Dealership. Fill Your Service Bays. Move Inventory Faster.

You want more EV service appointments, consistent website traffic, and buyers who are actually ready to purchase. But your marketing is not getting the job done.

And here’s the truth. The digital marketing landscape has become too deep of a rabbit hole to try and DIY. Every platform is constantly changing. And most dealerships simply do not have the time to figure it out.

And most marketing agencies treat EV dealerships like any other used car lot. They toss up some generic automotive ads, target broad audiences, cross their fingers, and hope something sticks.

No EV expertise.
No real strategy.
No meaningful results.

That is not how Carter Media Solutions works.

We’ve cracked the code on building EV-specific marketing systems that drive real traffic, real appointments, and real sales. Your service bays fill up. Your priority EVs move off the lot. Your brand becomes the one people trust. You focus on running the dealership and we handle the rest.

Built for EV Dealerships Ready to Grow

Carter Media Solutions specializes in helping used EV dealerships, EV service centers, and hybrid retail-service shops scale through predictable growth.

Here is what that looks like.

  • 📈 Fill your service calendar with qualified EV owners

  • 🚘 Get in front of buyers who are actively researching used EVs

  • 💸 Build brand trust in a market full of misinformation

  • ✅ Stop wasting money on ads that don’t reach EV shoppers

    Whether you are a small independent lot or expanding into full EV service, my campaigns are designed to bring you consistent demand, steady traffic, and the kind of brand visibility EV buyers look for.

📈 Case Study: Eco Auto NW

One dealership. One vision. A complete EV marketing engine.

Eco Auto NW was founded by two former Tesla employees with a simple goal, but a big challenge. They wanted to build a modern EV-only dealership and Seattle’s first independent EV service center. What they did not have was a proven marketing system to bring in EV owners and buyers at scale.

Here’s what we built together.

💡Build EV Brand Awareness & Trust

Before people buy or service an EV, they research. They watch. They compare. They look for someone who actually understands EV ownership.

So we built an educational content engine that positioned Eco Auto NW as the trusted expert and generated:

  • Over 250,000 total video views across Meta

  • More than 110,000 organic accounts reached

  • EV myth-busting videos, POV walkthroughs, and service explainers

  • A recognizable voice and brand that people remembered

This audience became the foundation for efficient ads, strong brand recall, and high quality traffic.

✅ Drive Qualified Traffic to the Website

Brand awareness means nothing unless it turns into real traffic and real customers. We built paid search and paid social campaigns that met EV owners where they were spending time online. The result was a steady stream of EV buyers and service customers visiting Eco Auto NW.

Google Ads

  • Average CPC of 3.77 dollars in a competitive niche with less than $700 of ad spend

  • Strong impression share across core service terms

  • Eco Auto NW consistently ranking at the top of Google for EV service related searches in Seattle

  • Campaigns that generated the first digital service customers in company history

These were high-intent searches like “EV service”, “Tesla repair near me”, and “electric vehicle maintenance”. Eco Auto NW showed up at the top, and customers booked.

Meta Ads

  • Built ongoing awareness around EV service offerings

  • Sent consistent, affordable traffic to the service scheduling page

  • Reinforced the brand customers later searched for on Google

Awareness plus intent captured equals a working service pipeline that runs every day.

🤔 What This Means For Your EV Dealership

If you operate a used EV dealership, a used EV dealership with a service center, or an independent EV service center, you’re likely facing some of the same challenges Eco Auto NW did.

  • You want your service bays consistently booked

  • You want the right buyers looking at your used EV inventory

  • You want a local audience that sees you as the EV experts

  • You don’t want to live inside Meta and Google Ads trying to figure it out

At Carter Media Solutions, we build integrated marketing ecosystems for EV dealerships.

  • Paid search and paid social working together

  • Clear messaging that educates and builds trust

  • A content engine that expands your reach

  • Tracking and optimization that ties everything into one strategy

You stay focused on running the dealership. We build and manage the system that fills your pipeline.

📈 What You Get Working With Carter Media Solutions

Here is how a typical engagement works:

1. Discovery and baseline

  • Understand your inventory mix, margins, service capacity, and goals

  • Review any existing tracking or campaigns

  • Identify quick wins, such as high risk vehicles or service offers to promote

2. Service and sales funnel design

  • Map exactly how a stranger becomes a booked service appointment or test drive

  • Decide which offers to promote on Meta and which on Google

  • Align messaging with what your team can actually deliver on the ground

3. Campaign build and launch

  • Set up Meta and Google Ads campaigns with clear naming, structure, and tracking

  • Write and test multiple versions of creative and copy

  • Create landing paths so people are not getting lost between the ad and the appointment

4. Optimization and reporting

  • Look at real metrics that matter: booked appointments, leads, car sales, calls

  • Adjust keywords, audiences, and budgets based on what is working

  • Share clear reports that your team can actually understand

5. Scale and refine

  • Once the core system is working, we layer in micro funnels for specific inventory

  • Expand content series that perform best

  • Create repeatable campaigns you can rely on month after month

And importantly, Carter Media will work as a partner to your leadership and marketing team, so you don’t have to watch another “how to run Meta ads” tutorial at midnight.

Ready for Your New EV Marketing Engine?

If you read Eco Auto NW’s story and see your own situation, we should talk.

Use the form below to:

  • Request a short intro call

  • Tell us where you’re located

  • Share your dealership details and goals

We will review your information and reach out to discuss marketing solutions based on your needs.

Let’s transform your digital marketing into a system that works for you 👇

Let’s work together.

Interested in working together? Fill out some info or pick a time on that works for you and we’ll be in touch shortly. We can't wait to hear from you!